Discover Your Marketing Mindset

by Marla Tabaka

INC.COM  Here are a few questions you can ask yourself to understand the value of what you offer, and to find the words to share your wonderful offerings with a larger audience.

• What is unique about my product or service?
• What is unique about ME and how does that enhance my product or service?
• How does it help others?
• How does it enhance the lives of my clients/customers?
• What are some of the things my clients have said about their experience with me or my company?
• Would my clients feel good about telling others about their experience?
• Is there something I can do to help those happy clients to easily spread the word of this experience?
• What can I do for my clients/customers to thank them for their business?
• Is there anything I can do to make my product of service more affordable for them on occasion?
• What are the most common words I hear others use to describe their experience of my product or service?
• How can I use those words to describe it to my future clients?
• If I don’t tell more people about my offerings what am I depriving them of?

Continue reading on inc.com

New Chapter Launch in Rochester, MN

Are you slow moving in the morning and not quite thinking a clear thought until noon? The new Rochester chapter is for you! It meets in the Home Federal building on West Circle Drive from noon to 1:30pm on Wednesdays.

There has been a ton of interest in this group and some of the main occupation slots have already been filled so you will need to touch base with the president, Dan (507-990-1721), to see if there's still an opening for your profession.

Don't Be a Know It All

Microsoft's Jenni Flinders' focus on learning has contributed to career longevity.

By Emma Johnson

SUCCESS.COM  Jenni Flinders believes in being a learner, not a knower.

“I’ve seen it so many times: People come into a meeting believing they know the answer,” says the 22-year IT veteran and vice president of Microsoft’s U.S. Partner Group. “But if you just listen to a group of people, the speaker is not shut down, and you’d be surprised at what you actually learn. Every idea has merit and deserves to be heard at least.”

Being a learner and not a knower is among Flinders’ top grounding principles that have guided a career noted as one of the longest and most successful for a woman in the male-dominated technology industry.