Eat Your Wheaties! AKA Tracking is the Breakfast of Champions!

Tracking and reports. Boring! Right?

They will change your business. Exciting? Right!

For most of us tracking and reporting are things we often procrastinate about. Why do you think that is? We know it’s important; yet we avoid this task. Well, it’s simple...there’s nothing glamorous or fun about tracking. Who in their right mind wants to sit down and get excited about a report? Sigh...Groan...

We’d like to encourage you to change that way of thinking. It can truly be invigorating when you realize that tracking will get you where you want to go.

Well, money talks doesn't it? What if you tracked three key areas in your business with the intention of creating more cash flow? What could you do with that extra money? Go to Disney? Hire a key employee? Purchase a new office space? Maybe you want to save the extra money for a rainy day. Whatever it is...use your “why” as the driving force that will make you sit down and track finances, marketing and sales.

Reports, statistics and metrics are the straightest and best path to our growth goals. So, let’s shift our thinking about this. First thing to do is to truly understand that tracking and targeting are crucial. The question is why?

It’s simple, what you measure and pay attention to improves. Great business leaders are trackers. They know what is working and what is not. This applies to everything from sales and finances to performance and marketing campaigns.

Imagine the power in tracking so well that you were able to eliminate everything that is not working. Think about how your business would look as a streamlined and lean machine that utilizes only systems that you have been tracked and proven effective?

This is where tracking becomes incredibly powerful. Now take it to the next step and consider applying tracking to your marketing efforts. A quick and easy way to start using tracking immediately and on a small scale is to utilize your social media insights. What messages resonate with your fans and followers? What do they share? What do they talk about? What age group and gender pay attention to what you’re saying and what do they do with that information?

Tools like Social Mention can tell you how often your brand shows up and is mentioned. Think about this: would you be happy to track and find that your brand is mentioned in an average of 20 tweets per day? Sure, who wouldn't? But what if your competitor is being mentioned 1,000 times per day. Hmmm...this tracking shows that something isn't quite working. Tracking social media is just one way to highlight the power within the tools.

At Master Networks we track and target referrals within each chapter. In this way we can share and know the exact monetary return each member gains from their participation in their Master Networks team. For more information you can go to Master Networks. Have a great week and please share with us what is working for you.

Step out of the Chaos

With the new economy it seems like the rules of business change from minute to minute. As entrepreneurs and business people we scramble to stay ahead of the pack. With ever changing technology and fiercer competition we sometimes lose sight of what matters most. What is our Mission? What is our passion?

We get jumbled up in social chatter about what might grow our business. Twitter? Pinterest? Reddit? LinkedIn? Facebook? Tumblr?  CRM's? Data management? Content creation? Balancing the books? Payroll is Friday? Is it Friday? Is it Monday?  Think about it all and pretty soon your head is spinning. One day blurs into the next. Monday. Thursday. Sunday. Start over. 

Run in place. 

Run a marathon. 

Try to breathe! 

Entrepreneurs and business leaders wear all of the hats. We juggle too many things. The beginning of the week can be mentally exhausting. One glance shows an inbox full of questions and a calendar way short of the hours needed to complete all of our tasks. It can be daunting. 

This is the path of a warrior. It requires epic endurance and consistent mental concentration.

And so the question becomes this:  "Who motivates the motivator?"

When do you get to refuel and recharge? 

Maybe it’s time to switch gears once a week. Step into our circle. Pull up a chair in any Master Networks Chapter around the Nation. Share a cup of coffee and words of wisdom and support from your colleagues and peers. Settle in to the best hour of the week as you fuel up on the training, development and motivational tools that will get you through the week. 

Join Vince Panipinto from Naples, Florida as he shares an uplifting training on how to master the skill of Missioning. He encourages you to "work ON your business, not just IN your business." He motivates you to set aside time each week to sit in a quiet space to truly explore and imagine new options and better ways of doing business. 

And as he gives this training tidbit you take a sip of warm coffee and relax into your chair. This is where it all begins; this moment of sharing and growth. Someone who truly cares about your business is up there motivating you to remember what it is that drives you. 

You look around the room and see that others just like you breathe a sigh of relief as they absorb the real and tangible thing that they can take from today's training to grow and improve their business.  

The trainer goes further and speaks to everyone in the room. “Imagine, invent and plan ways to expand and improve YOUR business.” He's not trying to sell you a thing. He's simply putting out a hand to say "join me as we dream and grow together". 

And so the meetings go from Minnesota to Colorado to Florida to Rhode Island. The trainer may be different in each chapter, but the message remains the same. Around the country, business leaders inspire and motivate one another. This one hour a week can change everything. 

If motivation and support are things you find missing in your business life please join us in one of our weekly Master Networks chapter meetings. We’d love to hear your story and help you grow both personally and professionally.

For more information you can go to Master Networks or find us on Facebook.