Discover Your Marketing Mindset


by Marla Tabaka
INC.COM  Here are a few questions you can ask yourself to understand the value of what you offer, and to find the words to share your wonderful offerings with a larger audience.
  • What is unique about my product or service?
  • What is unique about ME and how does that enhance my product or service?
  • How does it help others?
  • How does it enhance the lives of my clients/customers?
  • What are some of the things my clients have said about their experience with me or my company?
  • Would my clients feel good about telling others about their experience?
  • Is there something I can do to help those happy clients to easily spread the word of this experience?
  • What can I do for my clients/customers to thank them for their business?
  • Is there anything I can do to make my product of service more affordable for them on occasion?
  • What are the most common words I hear others use to describe their experience of my product or service?
  • How can I use those words to describe it to my future clients?
  • If I don’t tell more people about my offerings what am I depriving them of?